Who we are

Wafra began as the vision of two childhood friends who wanted to create a homegrown success story of international standards. Inspired by frequent visits to Italy, and the tasting of several mini croissant brands, the idea was born to produce a snack that combined quality of taste with healthiness. In 1999, Wafra International was founded.

The successful launch of the company’s Junior croissants, baked with only natural ingredients, proved to be a hit on the market. This phenomenal demand led to expansion and the addition of two production facilities in Jeddah, KSA. Today, the Wafra success story continues, supplying quality bakery goods across the MENA region.